The Tattoo Marketing Programme

Nice to meet you

I'm Alex.

Tattoo Marketing Specialist · 9 Years in the Industry

I've spent the last 9 years working inside the tattoo industry — it's my world. I understand tattoo artists, their clients, and I know exactly what it takes to get people booking in with an artist.

I've helped 2,400+ tattoo artists around the world build steady bookings and a fully booked calendar — without burning out or underselling their worth.

And my approach goes beyond marketing. Most artists already know what they should be doing — they just don't do it, because the head game gets in the way. I take that into account in everything I do.

I'll be straight with you: I'm not from the UK. I'm from Bulgaria, and only just breaking into the British market.

But I know my system works here, because I've already grown artists and studios in these markets.

So while I'm still ramping up — before this site is packed with British case studies — you've got the chance to be one of the first, and at a lower price.

9 years in the industry 2,400+ artists trained Worldwide

Inside the programme

What's
inside.

5 modules. 39 lessons. Plus a bonus module — everything you need, nothing you don't.

Bonus

Module 01 · 3 lessons

Sales & Pricing

Direct sales and the conversations that turn an enquiry into a booking.

Sales Stages — The steps every enquiry goes through, and where most artists lose people.
Handling Objections — What to say when you hear "it costs an arm and a leg" or "I'll think about it."
Sales Mistakes — The habits that quietly cost you bookings — and how to drop them.

Module 02 · 7 lessons

Brand Building

How your work is shot, packaged and presented — the things clients judge before they ever message you.

Photo Base — The fundamentals of shooting your work so it actually sells.
Mobile Photography — Getting professional shots with the phone already in your pocket.
Photo Processing — Editing that makes your work look like your work — only better.
All About Service — The client experience that turns one tattoo into three.
Instagram Basics — The foundations of a profile that converts, not just collects likes.
Packaging Your Instagram — Turning your profile into something people trust enough to book.
Stories That Look Good — Staying in mind without trying too hard.

Module 03 · 12 lessons

Paid Traffic

Paid advertising end to end — from setting up the account to reading the numbers. Optional, and only when you want it.

Technical Preparation — Setting your account up properly before you spend a penny.
Getting to Know Ads Manager — A guided tour of the tool you'll be living in.
What Good Advertising Looks Like — Real examples of ads that bring bookings.
What Bad Advertising Looks Like — The ads that burn budget — and why they fail.
Creating Creatives — Building your first ad creative from scratch, step by step.
Audiences for Advertising — Who to target, and how to actually find them.
Setting Up Ads. Goal: Messages — Campaigns built to start conversations.
Setting Up Ads. Goal: Leads — Campaigns built to collect enquiries.
Setting Up Ads. Goal: Traffic — Campaigns built to bring people to you.
How to Analyse Your Ads — Reading the numbers and knowing what to change.
Core Advertising Strategies — The approaches that work for tattoo artists specifically.
It Didn't Work… — What to do when a campaign flops, instead of guessing.

Module 04 · 11 lessons

TikTok for Tattoo Artists

The channel where clients find you before they ever search — from your first video to a booked chair.

TikTok Algorithms — Why one video hits 800K and the next stalls at 400 — and the four signals that decide it.
Regional Specifics — What actually lands with your local audience, and why copying a video that worked in another country won't.
Profile Optimization — Handle, bio, thumbnails and links: turning a viewer into a booking, not a closed tab.
Content Types — Why one time-lapse isn't a strategy — and the 7 formats that keep your reach alive.
Production — Phone, tripod, camera angles and CapCut: strong video without expensive gear.
Hooks and Scripts — 30 ready-made hooks and the structure behind videos people watch to the end.
Hashtags and SEO — How TikTok became a search engine — and how to get found in it.
TikTok Rules — Blood, skin and grey-area services: how to avoid the Restricted bucket that quietly kills reach.
Funnel — The path that turns 100K views into real deposits, step by step.
Analytics — Which numbers tell you it's working, and which are just noise.
Paid Ads — When to start paying, Spark Ads, and how not to burn your budget.

Module 05 · 6 lessons

Content Strategy

Your presence on social media — done with purpose, without living in your phone.

Introductory Lesson — What content is actually for, before you film a single thing.
Content Plan Without Panic — A calendar you'll keep to — and stay sane doing it.
Content That Feels Like Your Work — How to post consistently and still sound like you, not everyone else.
Content Out of Thin Air — What to post on the days you're convinced you have nothing.
Reviews and Social Proof — Getting clients to say the thing that sells for you.
Video and Reels for Artists — Short video that suits tattooing, not generic advice.

Bonus Module · 7 lessons

Attitude

The mind traps that quietly hold you back — and how to get out of your own way.

The Bald Intro — A quick word on what this module is, and why it's here at all.
Your Real Problem — The one actually costing you bookings — usually not the one you'd name.
Facing the Problem — Looking at it straight instead of working around it.
Looking Closer — Taking it apart until it stops being scary.
And We Strike. Dragon Slain? — Doing something about it, and what changes after.
How Your Head Messes With You — The thought patterns that derail progress before you start.
How to Mess With It Back — Practical ways to turn it around when it happens again.

🎁 Included free — for every student enrolled in the programme.

JOIN THE PROGRAMME →

Who it's for

This programme
is for you if…

🏪

You're in a studio — and want out

You tattoo at someone else's place and hand over 40–50% of every session. Clients come to the studio, not to you. You want your own client base — but don't know how to build it without the studio's foot traffic.

🏠

You're independent — but inconsistent

You already work for yourself — from home, a private space, or your own studio. You have clients, but it's feast or famine. Word of mouth dries up and there's no system to keep the bookings coming.

✈️

You do guest spots and travel to tattoo

You move between cities and studios. Every new location means rebuilding from scratch. You need a way to fill your books before you even arrive — not scramble for clients when you get there.

📱

Your work is strong — but no one sees it

You post on Instagram, the work is good — but the algorithm keeps changing and your reach is going nowhere. You know social media should be bringing clients. It's just not working the way you're doing it.

REAL ARTISTS. REAL RESULTS.

These aren't cherry-picked outliers. This is what happens when artists build the right system.

Six artists. Six countries. One system. Your city, your prices and your clients will be different — the playbook that fills the calendar isn't. That's why it travels: 2,400+ artists worldwide have run it, whatever their market.

TANYA

Incheon → Seoul · @tatia_lim

Before

$350/mo · 4–7 clients/mo

No system, no stability

After

$1,600/mo · 10–12+ clients

Tripled her prices

Made $1,750 in one week

1.5 years later

$3,000+/mo · avg session $400

Moved to South Korea 🇰🇷

GEORGE

Tbilisi · All styles · @gsha.gsha.tattoo

Before

$1,600/mo · unstable bookings

100% word-of-mouth only

After

Stabilised at $2,500 during training

Then grew to $3,800/mo

Now planning guest spots in Italy 🇮🇹

STACY

Siebnen · Fine-line · @aquasia_tattoo

Before

$3,400/mo · scary unstable

Basement studio. Hated going to work

After

$7,350/mo

Opened 250m² studio with partners

Booked months ahead · Already has 2026 slots

KARINA

Tallinn · Dark Old School · @kesonix

Before

$1,100/mo · session $187

Working a side job as a cook

After

$4,950/mo · session $605

Booked a full month in advance

Quit the day job for good 🎉

YURY

Nuremberg · Graphic style · @lebedtattooing

Before

€2,500/mo · session €300–400

Studio taking a 50% cut

After

€11,000/mo

Session price €900–€1,200

Found balance between work and rest 🙌

GALIA

Haifa · Graphic style · @arhipovatattoo

Before

$600/mo · unstable bookings

Avg session $115

No clue how to get clients in a new country

After

$2,300/mo

Avg session $315

Booked 3–4 weeks in advance

Took a vacation to Cyprus ✈️

Swipe

Got questions?

Frequently
asked questions.

Will this work in the UK?↓

Whether you're two years in and renting a booth or established and after better clients, the programme is built to work at every stage — as long as you're already tattooing. It won't teach you how to tattoo. It teaches you how to get booked. And the system doesn't change with your postcode: your market and your prices do, and you'll learn how to read your own. Module 04 covers how markets differ across the UK — a chair in London isn't priced like one in Manchester or Leeds — so you can apply it where you actually work.

I'm an artist, not a marketer — is this for me?↓

Completely. This won't turn you into an influencer or a full-time content machine, and it won't touch how you tattoo. It gives you systems that work in the background so the bookings come in while you stay focused on your art. Plenty of fine-line and custom artists use it and stay exactly what they are — artists who are simply visible and booked.

Do I have to film myself or dance on TikTok?↓

No — and if that's not your thing, you don't have to do it at all. Getting booked and growing your income doesn't depend on showing your face or making trend videos; the programme fills your calendar through plenty of other tools and channels too. On-camera video is just one option out of many — not a requirement.

What if I relocate?↓

Moving is covered. The programme is built around getting you visible in a new city fast — local presence, content and the channels that bring clients to a name nobody knows yet. Plenty of students have rebuilt their books after a move, including internationally.

Do I need a budget for ads?↓

No. Paid traffic is one module out of five, and it's optional. Brand, content, TikTok and sales are all organic — they cost time, not ad spend. Add paid ads later, if and when you decide you want to.

What if I'm busy?↓

The lessons are on-demand — they live on Thinkific, you get your login by email after payment, and your access is lifetime, so you work through them at your own pace, between clients, with no deadlines. The live sessions run at least once a month and are recorded too, so if you can't join one live you watch it back whenever suits you.

What are the live sessions?↓

Live sessions where you can ask questions and get feedback on your actual situation — your profile, your pricing, your strategy. Bring real problems, get real answers. Every session is recorded and always available, so if you can't make one live, you watch it back whenever suits you.

How does payment work?↓

It's a single one-time payment — no instalments at the moment. The price is £198 and that's exactly what your card is charged. Access is granted straight after payment.

How does the money-back guarantee work?↓

Go through the programme for 7 days. Watch the lessons, try it properly. If you don't feel it's right for you, tell us and we'll refund you in full — no questions, no hassle.

Stop
Guessing.
Start
Getting
Booked.

A marketing programme built for tattoo artists — so you can fill your books, raise your rates, and finally stop relying on luck.

I'm Alex.

You're in the right
place if…

Here's what you'll
walk away with:

2,400+
artists.
One programme.

What's
inside.

How the
learning works.

This programme
is for you if…